In today’s OFN…..
Rock star Kid Rock has sealed a deal with Harley Davidson.
Kid Rock says his new partnership with Harley-Davidson is a dream deal!
The Milwaukee-based motorcycle maker is sponsoring Kid Rock’s upcoming tour, named for his most recent release, “Rebel Soul.”
The partnership announced Monday also includes an exclusive line of limited-edition, cobranded “Rebel Soul” merchandise featuring a line from the song: “I can’t hear you over the rumble of my freedom.”
In an interview on Tuesday, Rock, an owner of multiple Harley bikes, said the deal “just makes sense” because Harley is “something I’ve used that I’ve loved for a long time before this deal came about.”
The tour begins Friday in Kansas City and will end Aug. 31 at Harley’s 110th anniversary celebration in Milwaukee.